Google May Be Bringing Back the num=100 Results Parameter
One sighting after a knowledge panel click, and a failed attempt to repeat it: what that means for your rank tracking.
Google may be letting the num=100 parameter work again, more than a year after it stopped showing 100 results on one page. So far it’s one sighting, and nobody has repeated it.
SEO Brodie Clark spotted it and posted on LinkedIn.
He’d just done a search and clicked a knowledge panel result when he noticed the num=100 parameter sitting in the URL, and the page in front of him showed 99 organic results.
What we know so far
Barry Schwartz at Search Engine Roundtable wrote it up on October 30. He tried it himself across several browsers. No luck.
Some background from his report:
- Google dropped num=100 in September 2025, as one of many ways to stop crawlers scraping its results.
- Third-party rank tracking tools aren’t working so well these days.
- Schwartz wonders if Google’s other anti-scraping measures now work well enough that it’s slowly letting searchers see 100 results again.
That last point is his guess, and he says so. Neither report has a word from Google.
Clark spotted a second change in the same post. His SERP Lens data shows /goto links getting past earlier workarounds, which he calls likely an issue for some rank trackers too.
Meanwhile, his developers were looking into it, and he said he’d share an update shortly.
Can you test it yourself?
Want to check from your own desk? You’ll need about a minute for these steps:
- Run any Google search you like, in a private window if you can.
- Add &num=100 to the end of the URL and reload.
- Count the organic results, or try Clark’s route through a knowledge panel click instead.
Still, one result proves little. Schwartz’s failed attempts don’t rule it out, and Clark’s 99 results don’t mean it’s back for you, or for the tools you pay for.
Why it matters
Do you pay for rank tracking? This is probably the change you’ve wanted most.
I think a working num=100 parameter would let your rank tracking tool see a full page of 100 results in one go again, and your vendor would feel it first.
That said, I wouldn’t touch your reporting yet. A single sighting after a knowledge panel click isn’t a rollout.
My read: the /goto detail matters more this week. If a tool can’t follow where those links lead, your tracked positions can look wrong while your pages haven’t moved.
It’s the same kind of mess as the poisoned Google results hitting rank trackers that Semrush confirmed. So I’d do three things:
- Ask your rank tracking vendor whether they’ve seen num=100 work, and whether /goto links touch your data.
- Watch for sudden drops in tracked positions that Search Console doesn’t show.
- Test the num=100 parameter yourself once a week.
Will Google make it official? I don’t know yet. I’d rather tell you that than guess.
Common Questions
Is Google’s num=100 parameter working again?
Possibly. Brodie Clark saw 99 organic results through num=100 after a knowledge panel click, but Barry Schwartz couldn’t reproduce it across several browsers, and neither report has any confirmation from Google about the num=100 parameter coming back.
When did Google stop supporting the num=100 parameter?
In September 2025. Search Engine Roundtable says Google dropped the num=100 parameter as one of many measures to stop crawlers scraping its search results, and it says third-party rank trackers aren’t working so well these days.
Why do Google /goto links matter for rank trackers?
Brodie Clark says SERP Lens data shows /goto links bypassing earlier workarounds. He thinks that is likely an issue for some rank trackers, and his developers were looking into it when he posted on LinkedIn on October 30, with a promise to share an update shortly.
