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AI

New models, AI tools, agents and AI search, covered for people who run websites. Every story says who it affects and what to do next, so you can tell a real shift from a launch-day headline.

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About our AI coverage

AI moves faster than any other beat we cover. The model that led in spring is old news by autumn, and the way people find websites is changing with it: more questions now end in an answer from ChatGPT, Perplexity or Google's AI Overviews instead of a click.

Model releases
New versions from OpenAI, Anthropic, Google, Meta and the open-source labs, with what changed in quality, speed, limits and price, and whether it's worth switching the tools you already use.
AI search
How ChatGPT search, Perplexity, AI Overviews and AI Mode pick the sites they cite, and what each change does to your traffic.
AI tools
Writing, image, video and coding tools for people who run websites, judged on the job you'd actually give them.
Agents and crawlers
Agents that browse, compare and buy for people, and the bots (GPTBot, ClaudeBot, PerplexityBot) that read your pages. Whether to block them is a business decision, and we treat it like one.

Deciding whether to block AI crawlers, rewrite pages for AI answers or just keeping up with what launched this week? This is where we track it.