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Marketing

Email, social and ad platforms, analytics, CRM and automation. When a platform changes how it works, we explain what it does to your campaigns and what to change.

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Ad platforms, email providers and analytics tools change their rules with little warning. Gmail tightens its sender rules, Meta changes how campaigns are set up, GA4 drops a report, and something that worked last month quietly stops working.

Ads
Google Ads, Meta Ads, Microsoft Advertising, LinkedIn and TikTok: changes to targeting, bidding, automation and reporting.
Email
Deliverability rules from Gmail, Yahoo and Outlook, and news from the email tools that send for you.
Social
Algorithm and feature changes on Instagram, LinkedIn, X, Threads, Bluesky and Pinterest, and what they mean for reach.
Analytics, CRM and automation
GA4, Google Tag Manager, consent mode, HubSpot and the automation tools that connect them. Privacy rules land here too, because they decide what you're allowed to measure.

Whether you run your own campaigns or manage them for clients, we tell you what changed on the platforms you use and what to change in your account.