Bing Splits AI Training From AI Search Grounding
Microsoft's new controls will let you block AI training and still appear in AI answers, but the dates matter as much as the settings.
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ChatGPT Ads Turns On Ad Rewrites by Default: Check Your Setting
Advertisers gain more markets and a wider ad format, but ChatGPT can now rewrite your ads unless you opt out.
Google plans to support one robots.txt rule for AI training opt-outs
A shared policy token would set broad AI training preferences alongside company-specific rules, with Google aiming to support it in 2027.
AI Overviews Estimated at 0.9% CTR in One Opt-Out Test
Barry Schwartz says he hasn't seen anyone else publish data like it, and the organic result is the part to watch.
Gemini Seems to Have Dropped UTM Tags From Cited Links
Before you blame Gemini for a traffic drop, check your Direct channel and your server logs.
Apple's Safari block pushes ad tech server-side, WPP pitches InfoSum
Ad tech firms like ID5 are moving identity work onto publisher servers, while WPP argues its data business barely feels the change.
Instagram reportedly offers YouTubers up to $500,000 for Features
Meta says it's "too early to share a long-term monetization model", while Instagram has approached "select" YouTubers with offers up to $500,000.
Reddit is moving to logged-in pages as search traffic falls
Reddit's search referrals dropped by more than 1 million on average per week in October, and the company now wants people to sign in.
Amazon Ads hits $19.6B in Q3 as it bets on its AI Ads Agent
Simpler buying is the pitch, but the real question is how much you can still see once Amazon's AI makes the calls.
Vercel Lets Sites Control AI Crawlers and Assistants Separately
You can block bots collecting content while letting assistants fetch pages to answer users.
YouTube: Living Room TV Viewing Accounts for One-Third of Ad Revenue
The earnings figure points to a bigger role for living room viewing in YouTube's ad business.
Google Lets Restaurants Control Ordering Links in Business Profiles
Restaurants can now switch off individual ordering providers from their Google dashboard.